Things to Consider when Hiring a Law Firm Marketing Consultant
There are several things that you need to take in mind when hiring a law firm consultant. As a lawyer, you well know that there are rules that you must abide by in your marketing and advertising efforts. These restrictions do not apply to those other service professionals. If you hire a consultant that is not familiar with these regulations can result in time and money loss and grave consequences including your state license.
Here are some guidelines on how to go about hiring a law firm marketing consultant.
Consider if the Consultant is a Lawyer as well
If the consultant is a lawyer as well, lets you know that they are completely aware of your professional journey. Such a consultant is undergone through the same struggles as you and they know your stresses, concerns, and issues and your daily work in the firm. Working with such a legal consultant also ensures that you have the peace of mind knowing that they are familiar with the advertising restrictions of your State Bar and they will abide by them. What you need to take on-board is the fact that law firm marketing deal is a completely different deal than general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
Flexibility in their Payment Structures
While the majority of legal firm consultants charge their services on an hourly basis, there are those that charge on a flat rate. A flat fee charge helps you in making a budget of your firm and gives you the peace of mind knowing the amount you have to pay for the service at the end of the agreed time. As an alternative to the hourly payment or per project billing, some consultants will charge their services on a monthly retainer fee.
Your Personality and Personal Preferences Matter
There are numerous marketing techniques available. You can win over clients by direct marketing, blogging, podcast series, public speaking and many more. However, it is important that your personality and preferences be considered for your marketing efforts to be profitable and effective. If your legal marketing consultant creates a marketing plan that is against your preferences, chances are that you will execute about half the plan and neglect the rest. It is important that you get extremely comfortable with your marketing activities, and feel that they resonate with your values, and of course meet the State Bar rules. If you do this, you will be following through the marketing efforts from a place of integrity.
You can use several ways to have people know you, trust you and like you, but only through ways that resonate with your personality, business goals, and preferred mode of communication.