Somehow the logos the most firms use are usually the same old stuff. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. Law firms need to be creative with their logos so that they will stand out from the crowd. Below are some ideas that you can use to help you design the best logo for a law firm.
Classic designs are actually great. Yes, a pillar, the scales of justice, or a gavel tells us what a lawyer does. People right away know that you have a law firm with these symbols. You logo should be more than just the picture of a gavel. Be creative and add something to your logo. Gavels and pillars can be made from newspapers, lighthouses, and even animals. If you have an old icon, give it something new; be creative.
You can also create a logo from a single point. The first letter of one of your partner’s names can be a good example. Better still if most of the partners have the same letter in their names. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. If you are Zanes Law, then you can use the letter Z to be part of your logo.
It is through your logo that people will know what your specialty is. If you put a man and a woman into your logo, people will know that you are a lawyer that has to do with divorce, family, etc. A person on crutches would be a good logo for a personal injury lawyer. Marijuana leaves used to portray the scales of justice can give people an idea of what that type of law is. These are ideal for a niche market. Customers can connect with these logos. If people see your logo, then they will surely know if you are the right lawyer for their needs.
Your law firm’s name can be used in your logo. Customers can be attracted to your law firm by using the power of your name. This is one way to build your reputation or your brand. You will have a problem with your logo if it is not well designed. If you pair the name with an icon or a monogram then it can give a professional stamp to it. Your logo should inspire confidence in the strength and integrity of your business.