Understanding Your Customer’s “Why”

Before you even think about sketching a product, you need to deeply understand your target customer. It’s not enough to know their demographics; you need to understand their motivations, frustrations, and aspirations. What are their unmet needs? What problems are they struggling with that your product could solve? Go beyond surface-level research; conduct in-depth interviews, analyze online reviews and forums, and even shadow customers to truly grasp their experiences. This “why” behind their actions will guide your product development.

The Power of Prototyping and Iteration

Don’t invest heavily in a full-fledged product before testing the waters.