The Limitations of Traditional Segmentation

For years, businesses have relied on traditional segmentation methods – demographics, geography, and basic psychographics. While these provide a starting point, they often fall short in truly understanding the nuances of customer behavior. Think about it: two people might live in the same zip code, be the same age, and have similar incomes, yet have vastly different needs and preferences regarding your product or service. Traditional methods often create broad strokes, leading to inefficient marketing campaigns and missed opportunities to connect deeply with individual customer segments.

Beyond Demographics: Unveiling Behavioral Segmentation

A more effective approach