The Evolution of the Adopt Don’t Shop Symbol

For years, the simple paw print has served as the iconic symbol for animal adoption. It’s a recognizable image, easily understood globally, representing the bond between humans and animals. However, as animal welfare organizations strive for greater impact and clarity, a reassessment of this long-standing symbol has begun. Many feel it’s time for a refresh, a modern take on the classic message that speaks to a new generation of animal lovers.

Limitations of the Traditional Paw Print

The traditional paw print, while effective in its simplicity, lacks the nuanced message needed for