Beyond Demographics: The Limitations of Traditional Segmentation

For years, businesses have relied on traditional demographic segmentation – age, gender, location, income – to understand their customers. While these factors offer a basic framework, they often fail to capture the nuanced needs and preferences of today’s diverse consumer base. This outdated approach can lead to generic marketing campaigns that fall flat and fail to resonate with specific customer groups, resulting in wasted resources and missed opportunities.

The Rise of Behavioral Segmentation: Understanding Customer Actions

Behavioral segmentation focuses on what customers actually *do*, rather than just who they are. This involves analyzing