Understanding Your Business Inside and Out

Before you can even think about crafting a unique selling proposition (USP), you need a deep understanding of your own business. This goes beyond simply knowing what you sell; it’s about understanding your business’s mission, vision, and values. What problem are you solving for your customers? What are your strengths and weaknesses? Honest self-assessment is crucial here. Consider conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to gain a clear picture of your business landscape. The more you understand your internal workings, the better you can identify what makes you special.

Knowing Your Target