How to Protect your Business Reputation Online
The most valuable asset of a business is its company’s reputation. You could lose customers and sales, if it’s tarnished. Showing that bad reviews are not always what they seem they are and the things that you can do about it is what this article is all about. We stand or fall on the status of our reputation, in life and in business. Companies spend a lot of money and time to build a positive and solid reputation by staff training, customer service policies, listening to customer feedback and more. A reputation is very delicate that it can be easily damaged into a thousand pieces by a few ill placed words in spite of everything that has been done by the company. Where a damaging review against a business can be published to the entire world in a matter of minutes, never has this been more true than in this modern technological world of internet review sites and mobile digital technology.
Because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before ordering, it is very important to manage how your business is represented. Furthermore, it is not new that there has been a big competition of businesses out there, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you.
As we know, it is perfectly normal to feel angry or upset about bad comments that others say about your business, but you need to control yourself and should not lash out at all cost. Once you have published something into cyberspace, it is very difficult to remove it completely, as some businesses have proven and is an unfortunate truth. Don’t be afraid to own up and then take positive public steps to make it right, if you have made a mistake. What people respects is that you have admitted that you committed a mistake and sincere to make it right. This fact may be able to put more confidence your business motives and ethics.
Often, we take these bad comments as an attack on us personally. You can easily be put under public examination by the way you react to negative comments, as a business. It is much better that you write a draft first, then leave it that way until such that you are already calm and edit your write up and soften any overly harsh words. After all, deception cause lesser trust in business than reading a few bad comments.